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Hello, World!
Erica Caston is the visionary creator behind Vivid Reflections™, a transformative brand that helps women rebrand their lives like it’s their business™. Through storytelling, creative design, and reflective growth experiences, she merges the power of identity, purpose, and personal evolution. Her work blends neon-futuristic aesthetics with soulful transformation—turning self-discovery into an art form and a movement.