CASE FILES

Overview

A wellness entrepreneur felt her posts were robotic. The message was there — the music wasn’t. The mission: return the human rhythm to her voice so the audience felt her again.

Before

“Happy Monday! Chase your dreams ✨ Stay positive!!! #mondaymotivation”

After — Deliverables

• Tone & Voice Map: confident mentor · soft truth · no filler
• 3 Caption Rewrites: New Truth · Boundaries · Becoming
• Hook Bank (10): micro-prompts for consistent output

“I cried reading my new captions. It sounded like me — just stronger.”

Sample Captions

New Truth: “I don’t chase anymore. I align. There’s peace in not performing — and power in still being seen.”

Boundaries: “My silence used to mean uncertainty. Now it means I’m protecting what’s finally peaceful.”

Becoming: “They called it distance. I called it alignment. I’m not disappearing — I’m just showing up where my energy belongs.”

Result

Comments shifted from emojis to paragraphs; engagement 3×.

Overview

After a role transition and quiet months, she wanted her presence to feel mature, human, and magnetic — without performance.

Before

“Marketing professional with 5+ years…”

After — Key Assets

• LinkedIn Bio: “I help brands find their voice — and women find the courage to use it.”
• IG Line: “Soft power meets strategy.”
• Caption Set: Intro · Value · Soft CTA

“I read my new bio and cried — because it finally felt true.”

Mini Tone Map

• Voice: reflective mentor · creative pro
• Rhythm: conversational, unhurried
• Words: Growth · Grace · Alignment · Reflection
• Avoid: “boss,” “girl,” “slay”

Result

Invited to speak on a panel and booked 2 clients in a week.

Overview

Her profiles still screamed “hustle.” She’d evolved into calm confidence. We rebuilt the identity across bio, tone, and captions.

Before

“Boss energy 💼 | Manifesting my dream life 🌈”

After — Deliverables

• Bio Suite: IG/TikTok + LinkedIn/About + Site line
• Mini Tone Map: calm, resonant, reflective
• Caption Pack: Intro · Value · Soft CTA + 10 hooks

Sample Hooks (10)

• You’ve evolved. Let your words catch up.
• This isn’t a new chapter — it’s your next frequency.
• Your brand’s tone is your energy in words.
• Stop sounding like your old season.
• Soft doesn’t mean silent.
• Your voice, rebranded.
• The internet needs more truth, not trends.
• If you’re scared to sound different, you’re growing.
• You don’t need a new logo — just a louder truth.
• Your captions tell your confidence story.

Result

First post after the rebrand landed 2.5× engagement.

Overview

Client wanted consistency without sounding AI. We built a private prompt bank that locks onto her tone and keeps output human.

Deliverables

• Signature prompt stack (intro, value, reflection, CTA)
• Tone memory & guardrails
• Weekly content cadence

Sample Prompt

“Write a 120–150 word reflection in my soft-power voice about choosing alignment over applause. Use 2 short sentences to open, 1 line break for breath, and end with a gentle CTA.”

Result

A consistent voice and less overthinking.

Overview

Client hadn’t posted in 8 months. Not uninspired — just evolved. We rebuilt momentum with a minimal, aligned kit.

Deliverables

• Duo Pack: bio + 2 covers + 4 posts + 5 captions
• Full Vault: 6 templates + 10 captions + story highlights
• Mini Tone Card: Voice, energy, color mood

“This felt like a creative cleanse.”

Add-Ons (Amplifiers)

• Logo + palette + visual identity polish
• Caption & content strategy (90-day skeleton)
• Brand motion intros
• Digital reputation cleanup

Result

Re-entry post reached 8× usual engagement.